Whilst working with the studio, Elsewhen, I helped Quit Genius design an application to help people quit smoking. Using extensive behaviour research, we created an experience that incentivised users to progress through the course to greatly increase their chances to quit smoking
"We'd see doctors go and tell patients that they have to quit smoking without giving them any tangible support to do that. There wasn't really anything that we as doctors would feel happy prescribing, and we saw a real opportunity to deliver something that could be of value to people."
After leaving Elsewhen and since its initial release, I have updated the Quit Genius UI as part of a refresh exercise.
The Quit Genius team have gone on to be featured by Apple in the App Store in an App Store story